Senses Cultural is excited to announce that our CEO and Founder, Tata Monfared, will be attending the Global Women Leaders Conference on March 8 and 9th in Dubai. The WOIBEX conference is the largest gathering for women’s empowerment in the 21st century and attracts the highest level of women leaders, entrepreneurs, innovators, businesswomen, executives, and government leaders.

The aim of the conference is to close gender gaps and bring women in emerging markets into the global economic mainstream in order to unleash the potential of women and increase stability and prosperity worldwide.

Held annually in celebration of International Women’s Day, the WOIBEX conference pays tribute to women who translate leadership into action in order to forge long-term cooperation in building a globally competitive environment.

This theme of women’s empowerment is very much in keeping with the mission of Senses. This is Tata’s second time attending the conference. In a recent interview, Tata stressed the importance of engaging women by saying, “As we know, a wide array of obstacles undermine the lives of Middle Eastern women, and through formidable challenges, Middle Eastern women have been remarkably resilient in expressing their adequate power in creating change. This is a time when women in the Middle East can bring their partnership in regenerating and rebuilding the infrastructure of peace and unity for their nation and beyond.”

While attending the conference, Tata will be speaking to women leaders from around the world about our upcoming projects, such as the forthcoming art exhibitions, speaker series, and a new concept of an international non-profit club, which is a collaboration of NGOs working towards a common end.

The conference also gives Tata the opportunity to speak to women art patrons from the Middle East and globally who will be attending the conference.

Finally, Tata’s involvement with the conference will bring greater visibility to Senses internationally. As we move into 2014, Senses is committed to becoming an international organization. With Tata’s own background and her family’s connections with the world of art, culture, and business in Iran and the Middle East, it seems natural for Senses to share the beauty, art and culture of this part of the world with the West. During a time when many Westerners have negative images of the Middle East, spreading Senses’ mission of creating a more peaceful and healthy environment through sharing ideas and arts globally is especially vital.

Tata and Senses staff work hard to make sure the projects and organizations that we are supporting are aligned with our mission to create a more healthy and peaceful environment for all.